Kristine Tsui

Bombas Comfort for All

Benefit Brow Tales

TytoCare Getting Better Just Got Better

Bombas Feel So Good

Brooklinen Best Sheets Ever

MYRO Deodorant The Right Way

Monument What’s Your Relationship?

Birchbox Holiday

Bombas Ain’t Your Mama’s Wool

Wander Beauty Blush

Adore Me T-Shirt Bra Launch

Benefit Cosmetics Brow Survival Guide

Kristine Tsui

Kristine Tsui

Kristine Tsui is a NYC based director with a strong eye for telling conceptual and designed stories that inject a dose of magic into everyday circumstances. Above all, she’s captivated by the role a brand can play in the world and in people’s lives. It informs how she embraces her role in directing unique, problem-solving pieces that never paint with broad-stroke solutions, but aim to excite and advocate for the audience by speaking their language.

As a Chinese-American director, Kristine is also a vocal advocate for diversity and inclusion and strongly believes in a more level playing field. She firmly feels that fighting for representation and gender equality matters, and as long as we narrowly dictate who the storytellers are, a much larger message remains: some stories are worth being told and some aren’t.