Pregame: New Year’s Eve

A group of friends collapses under the pressure of New Years Eve.

Appropriately released on December 31st, the film was selected by Vimeo as a Staff Pick and went on to earn over 450,000 views to date.

Written and directed by Jeff Chan and Andrew Rhymer, PREGAME aims to explore character and perspective to invoke an immediate sense of familiarity. A heavily arranged, but naturalistic cinematic style, provides that elusive feeling of being there – while also giving every character equal screen time and stakes.

Shot with an ARRI Amira

Scarlett Birmingham
Christine Bullen
Maya Erskine
Brian McElhaney
Nick Reinhardt
Aaron Schroeder
Patrick Woodall

DP: Guy Godfree
1st AC: Daniel Worlock
Production Designer: Francesca Palombo
Art Assistant: Katherine Reed
Production Sound: Anthony Kozolowski
Post Sound Mixer: Steve Oliver
“Auld Lang Syne” performed by Alex Bleeker

Executive Producers: Matt Campbell & Greg Beauchamp

When asked if you’ll take on a photoshoot for Sting’s new album with Eric Ryan Anderson over Fourth of July weekend, the answer is always HELL YEAH! Even when it means showing up at 3AM to hose down 57th Street in NYC.

Sting’s newest album – 57th and 9th – is scheduled for release this November. Named after the walk he takes to his studio every morning, we doused the street with water and showed up extra early to capture the unbeatable vibes of a sunrise in the city.

Later, we ventured over to Canoe Studios in Chelsea for a few more intimate shots. We were lucky enough to get a little sneak preview of the album during the shoot when Sting whipped out his guitar for an impromptu jam session.

Here are just a few shots from this amazing day with a true legend (and all around awesome guy).


Photos by Eric Ryan Anderson

BTS Photos: Grayhmn Jennings

Producer: Bo Armstrong

We recently partnered with Adore Me, a disruptive lingerie startup making affordable bras and panties available to every body, on its latest broadcast campaign. In 2015, Adore Me was ranked the 2nd
fastest-growing retail company in the US on the famous Inc. 500 list. And over the last year, Adore Me has taken the leap into offline advertising and created a large number of different TV creatives which broadcast on TV networks such as E!, Bravo, MTV, USA, Freeform, to name a few.

With the latest campaign, we sought to tell the story of Adore Me’s VIP Membership experience via a bright, lighthearted and art-heavy approach. During production, we leveraged realistic and drawn out camera moves that were captured practically as opposed to being done in post.

Conceptualized and directed by Matt Campbell, we captured 23 set-ups over the course of a single day in Brooklyn.

The entire Bindery team was incredibly creative and went above and beyond from start to finish. They helped us bring Adore Me’s message to life through dynamic, thoughtful and engaging content. What we loved most about their work style is that they made us feel like a part of their team throughout the entire process, we were never left in the dark or sidelined. We brainstormed together, thought of solutions together, and in the end it led to content that was 100% on-message while still elevating our brand and entertaining our customers. 

 Gabriela Parada, Digital Content Director @ Adore Me

To see the finished product and the latest videos, check out Adore Me on YouTube.


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As a part of their new digital campaign for Organic Valley,  agency Humanaut conducted a survey of over 1,000 women to see what their mornings were really like.

Contrary to the put-together, Instagram worthy portrayal of the modern career woman we’re so used to seeing in advertising, the study concluded that majority of women “don’t have time for any of that shit.”

Here are a few of our favorite statistics:

  • 10% of women have slept in their workout clothes to wake up motivated.
  •  9% of women cite dry shampoo as among the greatest inventions of the 20th century.
  • 21% of women have used an article of clothing to camouflage a stain.
  • 58% of women will swear at someone or something this morning.

We teamed up with Humanaut & Organic Valley to bring this report to life.  Helmed by Director/DP Lance Kuhns, we filmed 20 scenes over 3 days around Manhattan and Brooklyn.

The result is a celebration of the chaotic craziness that that most women face on a daily basis. After all, only 16% of women are waking up every morning feeling #blessed.

 The video netted over 2 million views on its first day of launch and was featured on Huffington Post and Buzzfeed.

For more, check out

We had an awesome time filming with our friends at The Flatiron School to help launch Kode With Klossy, a scholarship program and summer camp dedicated to teaching young girls the life-changing power of coding. Karlie Kloss fell in love with computer science when she attended a two week program at The Flatiron School and has made it her mission to bring computer science education to young women across the country. Last summer, Karlie created #KodewithKarlie, a scholarship program that gave 21 girls the opportunity to attend the Flatiron School’s two week intensive coding course (Watch a recap of her program here). This year, she’s taking it even further by launching Kode with Klossy; a summer camp that will teach up to 80 young women in New York, Los Angeles, and her own hometown, St. Louis, Missouri, the fundamentals of coding, software engineering and web development.

Check out some of our favorite moments from the shoot.

“If you can learn how to write code, or at least, gain an understanding of how it works at a high level, then you open yourself up to more opportunities in your career and life. We need more women studying code in school and working as programmers in every industry. As technology changes the way our world operates, tech companies will have more influence on our lives — it’s important that women are part of that equation. My goal is for Kode With Klossy to introduce and teach coding to a handful of the girls who will make up that next generation of change-makers.”

-Karlie Kloss,




Producer & Director: Matt Campbell
DP: Justin Ayers

We teamed up with 360i and Music and Strategy before Super Bowl 50 to help Bose turn competitive Twitter banter into music. With #LetsHearIt, we took real tweets from real fans and turned them into some sick jams. Luckily we managed to shoot this Fantracks Intro video the day before New York was buried under Snowstorm Jonas.


We filmed these Rapid Response videos in the beautiful Bose Studio and showcased Bose’s ability to make anything sound amazing; even in 140 characters. Between designing, shooting, and editing the videos, our team managed to churn out twenty totally unique videos over twelve different music genres and released them live with only an hour of turnaround time! The videos were even featured on Ad week and The Drum. Check out some Bindery faves.



Fantracks Intro

Director: Raul B. Fernandez
Producer: Bo Armstrong
DP: Lance Kuhns

Rapid Response Videos

Director: Matt Campbell
Producer: Bo Armstrong
DP: Guy Godfree


Essentials: Run and Gun

Have camera will travel. These are a few essentials that help us capture the quick and unplanned at a moment’s notice.

Canon C300 kit
Canon 70-200 f/2.8 L
Canon 24-105 f/4 L
Sandisk Extreme Pro CF Cards
CF Card Pelican Case
LaCie 2TB Drive 
Moleskin Bindery Notebook 
5 Hour Energy
NYC Metrocard  



Check out a Behind-the-Scenes look at the making of Mercedes Benz’s Passion Pit performance of “Dancing on the Grave” & Bastille’s “Laura Palmer” during their Evolution Tour with Billboard.

Learn more here:


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We teamed up with our friends at the strategy and design agency PS212 to tell the Market Access story for GE. The ask was to coordinate key leadership from around the globe to tell this story. We chose a hand drawn, animated feel to match these honest conversations.



As told by Homepolish:

For The Bindery, a video production startup, it was essential that their office reflect their cultural personality. Basically, they wanted the space to be cool, chill, laid back and welcoming. There’s a kitchen island custom designed by Homepolish designer Lorenzo, a wall of hanging books, comfortable conference rooms and dark gray walls that give the space a moody but cozy feeling. Dark wood elements work with the color palette of the office to create a romantically dramatic backdrop for The Bindery’s team of writers, directors, animators, and producers.

Photographs by Christina Sheilds.

We teamed up with to help launch their new line of sofas. Shot in both Poland and Manhattan, these videos highlight the thoughtfulness behind the design, execution, and value proposition.

Through their Hope and Grace Initiative, Philosophy pledges 1% of product sales to support community-based mental health efforts.

In partnership with philosophy, Grammy-nominated singer/songwriter Natasha Bedingfield released an exclusive, original  song, that is dedicated to people who are facing mental health issues. The song, “hope”, penned by Natasha, was written to draw attention to the mental health needs of women and further the message of the hope and grace initiative – an unending commitment by philosophy to support community-based mental health organizations.

As published by the Wall Street Journal

“It’s important to raise awareness, to help people get help, and for people not to have to feel embarrassed about their problems,” Bedingfield says by email. “This comes through public awareness, through removing the stigmas on mental health problems, and through stopping our glamorizing of destructive behavior.”

“Hope” is an optimistic pop tune with subtle electronic accents that frame uplifting exhortations to take heart and persevere in the face of adversity. The accompanying video underscores the theme with a soft while color palette that depicts Bedingfield writing the song (with inspiration from words of encouragement submitted by philosophy customers and Bedingfield’s fans) and singing it in a recording studio.

“I like the idea that we can share our hopes for each other,” says Bedingfield, who has released three albums, starting with her 2004 debut “Unwritten.” “We don’t always realize how powerful a simple kind word at the right time can be.”


Birchbox’s first national advertising campaign “Open for Beautiful” helps to further communicate their 360 degree process: Try, Learn, Buy. Our biggest challenge was to bring out the delightful ethos of the brand through performance, while creating animated neon signs that would react with the actors and appear photorealistic.

What results is a mix of playful personalities, vibrant colors, and a message that drives home: Birchbox is Open for Beautiful.



Executive Producer: Greg Beauchamp

Director: Jeff Chan

Producer: Bo Armstrong

Casting Director: Matthew Wulf

Cinematographer: Guy Godfree

Production Designer: Raphael Sorcio

Editors: Jeff Chan & Conor McBride

3D & Compositing: Cyprian Sadlon

Colorist: Derrick Yuen

As reported by Details Magazine –

Bonobos enlisted the help of Parkour runner Jesse Danger to show just how hard you can push this two-piecer. In the video below, Danger shows a much larger range of movement than most men will need throughout their workday (and into a night out dancing, even), so rest assured that the Jetsetter will have you covered for your daily to-and-fro. Fenton, meanwhile, will limit his in-suit activity to “bad dancing—the only kind I know how to do.”

Read More here


Director: Jeff Chan

Producer: Bo Armstrong

Cinematographer: Justin Ayers

Editor: Jeff Chan


Marketing: Emily Onkey


Jesse Danger


Bonobos briefed us on three scenarios that define their new collection: Effortlessly Cool, Wit & Satire, and Unexpected Intrigue. Our challenge was to bring to life their print assets and incite viewers to think “That’s Bonobos.”

We chose a slow motion approach to add tension and intrigue to some scenes and a lingering and voyeuristic view to others.

This series of :15 second spots was distributed online as well as resized for the advent of Instagram video.


Executive Producer: Greg Beauchamp

Cinematographers: Matt Campbell & Guy Godfree

Editor: Jeff Chan


Executive Creative Director: Steven Baillie

Writer: Dane Huckelbridge

Director of Brand Marketing: David Fudge