Benefit Keeps it Real

Benefit tasked us with creating a series of spots to boost awareness and sales for They’re Real Mascara.

We worked closely with Benefit’s internal creative and digital teams to arrive at a found footage approach, focused on the absurdity of false lashes. Within only a month, the videos gained over 4 Million views on Facebook alone, and went on to be featured on Reddit, Imgur, and Buzzfeed. Even Ludacris posted.