As reported on Cool Hunting
Rosati enlisted the help of New York–based production and creative services firm The Bindery to execute her vision. Written and Directed by Michael Goldberg, whose credits include work on Sesame Street, and produced by the firm’s founder, Greg Beauchamp, the duo cite vintage Looney Tunes cartoons and the Animaniacs’ segment “Good Idea, Bad Idea” as inspiration. As Goldberg explains of the process, “The goal was to do these as completely silent spots. Just visuals and music, so if it’s sad, it’s extremely sad. If it’s happy, it’s extremely happy.” Message received loud and clear: happy happens in Australia.