Bonobos slays April Fool’s Day

Following the success of last year’s April Fools video, The Girlfriend Jean, Bonobos tasked us to poke fun at the wearable technology craze. Working with their internal brand team, we imagined all the ways in which a shirt could use artificial intelligence to ultimately ruin your life.

The reception was warm:

“The future of wearable technology is here, and it’s F*CKED” – Esquire

“Wearable tech-clothing that connects you socially to a psychopathic artificial intelligence” – AdWeek

“Bonobos’ New Techstyle Line is So Smart It’s Terrible” – BostInno