We recently partnered with Adore Me, a disruptive lingerie startup making affordable bras and panties available to every body, on its latest broadcast campaign. In 2015, Adore Me was ranked the 2nd
fastest-growing retail company in the US on the famous Inc. 500 list. And over the last year, Adore Me has taken the leap into offline advertising and created a large number of different TV creatives which broadcast on TV networks such as E!, Bravo, MTV, USA, Freeform, to name a few.
With the latest campaign, we sought to tell the story of Adore Me’s VIP Membership experience via a bright, lighthearted and art-heavy approach. During production, we leveraged realistic and drawn out camera moves that were captured practically as opposed to being done in post.
Conceptualized and directed by Matt Campbell, we captured 23 set-ups over the course of a single day in Brooklyn.
The entire Bindery team was incredibly creative and went above and beyond from start to finish. They helped us bring Adore Me’s message to life through dynamic, thoughtful and engaging content. What we loved most about their work style is that they made us feel like a part of their team throughout the entire process, we were never left in the dark or sidelined. We brainstormed together, thought of solutions together, and in the end it led to content that was 100% on-message while still elevating our brand and entertaining our customers.
– Gabriela Parada, Digital Content Director @ Adore Me
To see the finished product and the latest videos, check out Adore Me on YouTube.