That’s Bonobos

Bonobos briefed us on three scenarios that define their new collection: Effortlessly Cool, Wit & Satire, and Unexpected Intrigue. Our challenge was to bring to life their print assets and incite viewers to think “That’s Bonobos.”

We chose a slow motion approach to add tension and intrigue to some scenes and a lingering and voyeuristic view to others.

This series of :15 second spots was distributed online as well as resized for the advent of Instagram video.

FOR THE BINDERY

Executive Producer: Greg Beauchamp

Cinematographers: Matt Campbell & Guy Godfree

Editor: Jeff Chan

FOR BONOBOS

Executive Creative Director: Steven Baillie

Writer: Dane Huckelbridge

Director of Brand Marketing: David Fudge