Bonobos briefed us on three scenarios that define their new collection: Effortlessly Cool, Wit & Satire, and Unexpected Intrigue. Our challenge was to bring to life their print assets and incite viewers to think “That’s Bonobos.”
We chose a slow motion approach to add tension and intrigue to some scenes and a lingering and voyeuristic view to others.
This series of :15 second spots was distributed online as well as resized for the advent of Instagram video.
FOR THE BINDERY
Executive Producer: Greg Beauchamp
Cinematographers: Matt Campbell & Guy Godfree
Editor: Jeff Chan
Executive Creative Director: Steven Baillie
Writer: Dane Huckelbridge
Director of Brand Marketing: David Fudge