Birchbox Neon Commercial

 

Birchbox’s first national advertising campaign “Open for Beautiful” helps to further communicate their 360 degree process: Try, Learn, Buy. Our biggest challenge was to bring out the delightful ethos of the brand through performance, while creating animated neon signs that would react with the actors and appear photorealistic.

What results is a mix of playful personalities, vibrant colors, and a message that drives home: Birchbox is Open for Beautiful.


 

FOR THE BINDERY

Executive Producer: Greg Beauchamp

Director: Jeff Chan

Producer: Bo Armstrong

Casting Director: Matthew Wulf

Cinematographer: Guy Godfree

Production Designer: Raphael Sorcio

Editors: Jeff Chan & Conor McBride

3D & Compositing: Cyprian Sadlon

Colorist: Derrick Yuen