Birchbox’s first national advertising campaign “Open for Beautiful” helps to further communicate their 360 degree process: Try, Learn, Buy. Our biggest challenge was to bring out the delightful ethos of the brand through performance, while creating animated neon signs that would react with the actors and appear photorealistic.
What results is a mix of playful personalities, vibrant colors, and a message that drives home: Birchbox is Open for Beautiful.
FOR THE BINDERY
Executive Producer: Greg Beauchamp
Director: Jeff Chan
Producer: Bo Armstrong
Casting Director: Matthew Wulf
Cinematographer: Guy Godfree
Production Designer: Raphael Sorcio
Editors: Jeff Chan & Conor McBride
3D & Compositing: Cyprian Sadlon
Colorist: Derrick Yuen